Overall Grade: 4.4/5
William Hill is a stunning sportsbook. It’s visually appealing, and it’s mostly easy to get around. However, its sign-up process includes document uploading, which can be challenging for some bettors. Its risk-free bonus also comes with an additional term that most other sportsbooks don’t have. Bettors need to make a deposit upfront instead of just making a first wager. Planning is particularly important for taking advantage of this welcome bonus.
But if you’re just in it for the odds, William Hill is a necessary sportsbook. It’s another industry wild card that can be the best on any part of the line. It won’t come out on top every time. But if you compare sportsbook odds, you should strongly consider signing up for a William Hill account.
Related: Skim through our sports betting guide if none of this makes sense so far.
Sign-Up Bonus Grade: 4.5/5
William Hill offers a risk-free bet that looks like a normal risk-free bet. However, it’s tiered in a way that sets its welcome bonus apart from its competitors.
Normally, a risk-free bet refunds a bettor’s first losing bet. So, if you bet $100 and lose, you’d get $100 back in site credits. But William Hill has an additional condition for bettors who want a risk-free bet. William Hill users must deposit money within the first seven days to get a risk-free bet. The more you deposit, the bigger your risk-free bet. Here’s how big a risk-free bet each deposit gets you:
|First Deposit Amount||Risk-Free Bet|
|$50.00-$99.99||$100 Risk-Free Bet|
|$100.00-$249.99||$250 Risk-Free Bet|
|$250+||$500 Risk-Free Bet|
However, bettors need to keep one important thing in mind. You can only get a risk-free bet from your first deposit. That means if you want a $500 risk-free bet, you must deposit at least $250 at once in your William Hill account within a week of opening it. You can’t spread the deposits out over a week. If you want to open a William Hill account, then have some money ready to make a big deposit and a big bet upfront.
Legal States of Operation
|State of Operation||Casino Partner||Launch Date|
|Colorado||Isle Casino Hotel Black Hawk||September 2020|
|Illinois||Grand Victoria Casino||September 2020|
|Indiana||Tropicana Casino||October 2020|
|Iowa||Prairie Meadows Racetrack & Casino||August 2020|
|Michigan||Turtle Creek Casino & Hotel||September 2020|
|Mississippi||Hard Rock Casino Hotel & Casino (Biloxi) |
Island View Casino Resort (Gulfport)
Palace Casino (Biloxi)
Treasure Bay Casino (Biloxi)
WaterView Casino (Vicksburg)
|Nevada||Carson Station Hotel & Casino||June 2012|
|New Jersey||Monmouth Park Racetrack||June 2018|
|New Mexico||Inn of the Mountain Gods||July 2019|
|Pennsylvania||Harrah’s Philadelphia Casino & Racetrack||October 2020|
|Rhode Island||Twin River Casino & Tiverton Casino||September 2019|
|West Virginia||Mountaineer Casino & Racetrack||September 2020|
Sign-Up Process and Payment Options Grade: 4/5
Signing up for William Hill begins with a two-step process. First, you enter your name, email, and cell phone number. Then, you set two security questions and choose your password. It’s all standard. You’ll end by giving the company the last four digits of your social security number. Once the company has all your information, you have to check a few boxes of acknowledgments to clear part one.
However, William Hill also needs a photo ID and a utility bill to confirm your identity. It’s an extra step that makes sure the company knows who they’re awarding money to. Most sportsbooks don’t go that far to confirm bettor identities. But once the documents are taken care of, you can make your first deposit.
The deposit options are generous:
- Online Banking
- Play+ Card
That’s a generous selection of deposit methods. However, the withdrawal options are more restricted:
- Online Banking
- Play+ Card
Bettors have to register for a VIP Preferred account to use the eCheck option. It’s available the first time you try to use it, so registering is easy. But you have good online options available for moving money to and from your sportsbook account.
Overall, William Hill has good deposit and withdrawal options. But its sign-up process includes the inconvenient step of uploading additional documents. If William Hill has trouble processing those documents, it could bring your sign-up process to a standstill. However, most bettors should be able to register without a problem.
Odds Value Grade: 4.5/5
William Hill has competitive odds. However, they’re competitive in an unusual pattern. When William Hill has the best odds on a game line, they can be on either side of the line. They can have the best odds on the underdog or the favorite to win. Here’s a snapshot of William Hill odds:
|Houston Texans||Detroit Lions|
In this line, William Hill is tied with DraftKings and BetRivers for the best odds on the Lions. Another line had them tied with BetFred for the best odds on the favorite instead of the underdog. Where William Hill has great odds, it takes less profit off each line. Here are its expected profit margins for the Texans/Lions game:
|Expected Profit Margin|
William Hill expects to take the least off this line compared to its competitors. That tradeoff gives them more room to play it safe on one side of the line and offer great odds for bettors on the other. William Hill won’t always come out on top. However, it has made itself a must-check sportsbook for bettors seeking the best odds.
User Experience Grade: 4.5/5
There’s a lot to like about William Hill’s sportsbook. The display is beautiful and easy to navigate. The white and navy theme is restful to the eyes and makes scrolling through lines easy. The text and numbers are exceptionally clear, which is an underappreciated feature of many sportsbooks.
Navigating William Hill is easy, too. It has an A-Z sports list available. It conveniently has its own tab that opens to all the sports William Hill offers. Once you click on one, it’ll take you to each league’s lines.
However, this is where William Hill’s navigation can be a little frustrating. When you get to a sport page, the leagues are listed in expanded menus down the whole page. You can collapse the NCAAF tab to get straight to the NFL tab in football. It’s not a hard challenge to overcome. However, it’s a break in the zoomed-out, seamless experience of navigating William Hill.
Available Sports and Wagers Grade: 4/5
If you’re into football, basketball, or any other mainstream American league, then William Hill has you covered. It has professional and college leagues available. You can also find staples like auto racing, rugby, and MMA. It even has a table tennis section, which has become popular during the pandemic.
But if you like to venture into new sports, you may not find what you’re looking for at William Hill. They don’t offer sports like hurling or darts right now. However, you should check back often to see if they add lines on new sports.
William Hill is a great choice for bettors who are into the most popular sports. But if you’re an oddball, you may have to look elsewhere to find what you’re looking for.
Customer Service Grade: 5/5
The key to strong customer service from a sportsbook is a robust help section and easy ways to contact support. William Hill excels at both. The help section is full of answers to many small questions new bettors have about sports betting. It has everything from a guide on how to bet to deposit and withdrawal options.
However, not every question can be answered with a standard FAQ page. If you need a more personal touch, William Hill has:
- Live chat
- Text support
- Email support
- Phone support
It has one of the most robust customer service sections on the market. Anyone who wants a ready line to customer service should seriously consider William Hill. Here’s how you can create a sportsbook account if you’re ready.